Sunday, 3 October 2010

Case Study:SilverFilms

Janey De Nordwall is the producer of the award winning short film ‘ About a girl’. She owns ‘Silverfilms’ along with director richard oliver who joined her ten years after she started the company in 1996.
Silverfilms combine filmmaking and advertising which is evident in much of their work, particularly their automotive work. They make commercials for big name brands such as Lexus. Unlike other car commercials, Silverfilms give the cars character and through use of lighting, camera angles and editing techniques effectively set the desired mood to target their audience.  This shows that they are versatile to their working subject and can still create an effective narrative.
Silverfilms worked with a major charity to raise awareness of their cause and created ‘Gardens with Red Roses. Through their work, Silverfilms try to convey messages. Whether it be ‘buy me (car commercials)’, ‘help me’ (Gardens with red roses)’, or ‘look at our society’ (About a girl).
De Nordwall and Oliver are open to new talent and give freelancers the opportunity to work with them by just sending an email.

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